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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.
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Azteks Energy is a fictional brand inspired by Monster Energy Drink. Our project consisted of creating a full ad campaign, exploring logo design, brand strategy, brand identity, package design, and any other collateral pieces. The challenge was to create a new brand that would be competing against the lead brands in a way that defied a formulaic, saturated sector. While the energy drink industry is flooded with brands that focus on ingredients, we focused on a deeper story. We demonstrated that story visually by bringing together ancient ethnic groups to modern civilization.
We wanted a brand that would represent the Aztecs as warriors. The logo idea was inspired by the Aztec calendar and the red color represents the blood. The symbolic blood comes from the sacrifice Aztecs did for the greater good. We use this symbolic term to establish that this is a drink for those athletes who would like to be the best at what they do and that only comes from hard work and sacrifice. The use of print techniques, moody product photography, inspired typography and a little bit of history bring this mysterious yet familiar brand to compete against the top brands in the industry.
RGB: 201, 31, 38
CMYK: 12, 100, 99, 3
HEX#: D01F26
RGB: 36, 31, 32
CMYK: 70, 67, 64, 74
HEX#: 231F20
At Azteks all their guys walk the walk in action sports, punk rock music, partying, hangin’ with the girls, and living life on the edge. Azteks is way more than an energy drink. Led by athletes, musicians, employees, distributors, and fans, Azteks is… A LIFESTYLE IN A CAN!
Azteks Energy is a fictional brand inspired by Monster Energy Drink. Our project consisted of creating a full ad campaign, exploring logo design, brand strategy, brand identity, package design, and any other collateral pieces. The challenge was to create a new brand that would be competing against the lead brands in a way that defied a formulaic, saturated sector. While the energy drink industry is flooded with brands that focus on ingredients, we focused on a deeper story. We demonstrated that story visually by bringing together ancient ethnic groups to modern civilization.
We wanted a brand that would represent the Aztecs as warriors. The logo idea was inspired by the Aztec calendar and the red color represents the blood. The symbolic blood comes from the sacrifice Aztecs did for the greater good. We use this symbolic term to establish that this is a drink for those athletes who would like to be the best at what they do and that only comes from hard work and sacrifice. The use of print techniques, moody product photography, inspired typography and a little bit of history bring this mysterious yet familiar brand to compete against the top brands in the industry.
RGB: 201, 31, 38
CMYK: 12, 100, 99, 3
HEX#: D01F26
RGB: 36, 31, 32
CMYK: 70, 67, 64, 74
HEX#: 231F20
At Azteks all their guys walk the walk in action sports, punk rock music, partying, hangin’ with the girls, and living life on the edge. Azteks is way more than an energy drink. Led by athletes, musicians, employees, distributors, and fans, Azteks is… A LIFESTYLE IN A CAN!
